He writes a regular monthly column for Motorcycle Product News, a motorcycle trade publication, and also for Motorcycle Consumer News, a motorcycle consumer publication. He has also written for Dealernews, Motorcycle Industry, Cycle News, Cycle Magazine, and Rider Magazine among others.

John began his motorcycle dealership career as a mechanic, parts manager and storeowner. He also worked as a salesman for a large aftermarket company and Director of Marketing for Drag Specialties.

He was the founder and Chairman of the Board of Intersport Fashions West. Intersport Fashions West is the market leader in leather riding apparel sold by retailers in the motorcycle and snowmobile industry in the United States, producing more than half the leathers sold. Intersport produces Hein Gericke and FirstGear leathers, among other brands. The company sales are in excess of $40,000,000 per year. In 2003 Intersport was sold to Fairchild, a well-known aircraft company.

John has served on the Board of Directors of the AMA (American Motorcyclist Association) and the aftermarket committee of the MIC (Motorcycle Industry Council). In 1990 he was awarded the "Key Award" by the MIC. Only six people have ever been given "Key Awards" for their efforts within the motorcycle industry during the past 20 years. They include such notables as Vaughan Beals, Chairman of Harley-Davidson Motor Co. and Mr. Honda, Chairman and founder of Honda Motor Co.

John’s major clients have included ADP Lightspeed and Harley-Davidson. For the past 20 years John has conducted well over 100 training programs for Harley-Davidson’s district managers and motorcycle dealerships. Some of his other clients have included Honda, Yamaha, Suzuki, Kawasaki and BMW. He also has written countless articles on retailing for Harley-Davidson, ADP Lightspeed and many other newsletters and web sites, including Small Business Trends and Dealership University.

John Wyckoff is the recipient of a Lifetime Achievement Award, 2005 Excellence Awards, at the Easyriders V-Twin Expo in Cinncinati, Ohio in January 2005.

For media and industry inquiries, email John.

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